Darling to Write "People" Network Book for McGraw-Hill
 
     

Boston, MA
Date: April 29, 2002

Diane Darling, Founder and President of Boston based Effective Networking, Inc., has been selected by McGraw-Hill to write a book on "people" networks due for publication in 2003.

As principal consultant for Effective Networking, Inc., Darling brings 18 years of business experience to client engagements. Darling has received rave reviews for her seminars and speeches and is increasingly sought after as an expert resource on the subject of networking.

"Everyone at McGraw-Hill is extremely excited about The Networking Survival Guide -- it's the right book at the right time from a great author," proclaims Michelle Howry, Assistant Editor at McGraw-Hill. "The direct link between building professional relationships and career success is unquestionable," she continues, "and Diane offers people the skills they need to make those personal and professional connections. She takes the intimidating (and sometimes confusing) process of networking and makes it accessible, even fun. And Diane really shows how you can use those networking skills in all aspects of your career -- to get a job, to advance in your current job, to find new clients, or for other purposes. Diane has established herself as THE leading authority in successful networking, and we're thrilled to be publishing her first book."

With a professional background ranging from technology startups to travel companies to non-profit, Darling has devoted the past few years to becoming a successful entrepreneur by founding two separate companies. In addition to Effective Networking, Inc., she is also founder and director of DigitalEve Boston and the co- founder of DigitalEve International with chapters representing 30 cities and five countries.

"The Networking Survival Guide"
"I am looking forward to the challenge of writing my first book and am so honored to have McGraw-Hill as a publisher," says Darling. "Networking skills are truly essential for survival and success in today's competitive market and I hope people can benefit from the information shared in this book."

Networking Statistics
According to statistics gathered by the Sandler Sales Institute, "If someone introduces you and attends and introductory meeting or call, the chance of closing the business or getting the job is 80%. Similar chances through a cold call are 1%."

Effective Networking, Inc.
Effective Networking, Inc. teaches successful networking techniques to businesses to generate opportunity and growth. Based in Boston, MA, the company was established on the premise that everyone can achieve professional goals through this essential survival skill for today's competitive world.

Company Website: www.EffectiveNetworking.com

McGraw-Hill Publishing
Founded in 1888, The McGraw-Hill Companies is a global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, BusinessWeek and McGraw-Hill Education.

Company Website: www.McGrawHill.com

Effective Networking, Inc.
Press Contact: Melissa Padoll
Communications Manager
email: PR@EffectiveNetworking.com
voice: 888-907-0800
McGraw-Hill
Press Contact: Michelle Howry
Assistant Editor
email: mhowry@mcgrawhill.com
voice: 212-222-2222